Troy Francis

Mate guarding is always a bad idea, no two ways about it. If you feel the need to ‘mate guard’ when you are in public with your girlfriend then resist… read more

Regrettably, low-T men and soy boys appear to be on the ascendance in Western culture. This has a great many ramifications for society at large too numerous to get into… read more

There is a residual belief among game-denialists (and regular guys) that money trumps everything when one is looking to meet girls, but the picture is much more nuanced. Yes, of… read more

Dating advice for men is no longer in its infancy. Since 2005, when The Game by Neil Strauss came out and a lot of guys got into pickup, it has… read more

As the ‘how to date women successfully’ niche matures, its best known exponents are subject to constant scrutiny and—in some cases—ridicule online. This is fair enough. If you are going… read more

When guys think about game they fantasize about the end result—that is, a beautiful girl in their bed. What they don’t consider is the work that it takes to get… read more

There are very obvious benefits to learning game and becoming a player: an ability to meet and attract higher-quality girls, a varied sex life, and greater choice and autonomy. However,… read more

The following article is sponsored by Troy Francis. These days there is a plethora of advice about game and dating on the internet for men, but a great deal of… read more

Approaching retail assistants working in stores is a subset of day game that is not discussed as frequently as it should be. Department stores are filled with attractive young women… read more