Advertisers often sell us aspirational views of ourselves. They sell us our own dreams. One of our greatest collective aspirations is for women to become like men. LaQuinta motels taps into this dream with the following ad:
https://www.youtube.com/watch?v=N1AQyHv-7rM
Rival chain Motel 6 is selling the same dream. Women who stay here will be one of the guys!
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