McCormick mans the grill.

The polar opposite of Gillette’s ad showing disdain for their primary customers is the flame and flavor ad by McCormick.

https://www.youtube.com/watch?v=9hAhasDLkMg

This of course carries its own form of risk, because feminist harpies consumed by envy of men are very likely to shriek that it is unacceptable to identify anything as manly.

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